Benefits of Translation: What It Could Mean For Content Creation

December 9, 2022
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Benefits of Translation: What It Could Mean For Content Creation

You’re probably wondering what the benefits of translation are when it comes to content creation.

The short answer is that you can let more people view your content.

Long answer: Translation is crucial for your content to succeed. Here’s what you need to know.

What is translation?

On a surface level, translation is the process of converting text or audio into another language.

But when we delve deeper, translation is actually a complex craft that involves the following elements:

  • Expertise in linguistics - You need to be highly competent in understanding and writing in the languages involved in the translation
  • Accuracy of the translation - The resulting translation must retain as much of the original message as possible
  • Comprehension and vocabulary - Translation requires the ability to understand and identify the words, phrases, and expressions used in a text or audio
  • Sensitivity to the culture - Translation is also a delicate art that requires careful consideration of the cultural context and native speakers of the languages involved

What are the benefits of translation in content?

Translation was used initially for schools and publications to increase readership for books and other written works. While that’s still the case today, the rise of the internet has given people more access to  translated works.

Thus, translating your content into different languages does more than give you plus points for convenience — it’s a crucial component in becoming more successful as a content creator.

Here are 4 benefits of translation to help you better understand why you need to include it in your content strategy:

1. Increased accessibility

One of the most significant advantages of using translation in content is accessibility. If your content is only available in one language, it can be accessed only by an audience that is skilled in that language.

On the other hand, if you offer multiple language options for your content, you can allow other demographic groups to view your content.

2. Larger audience

English is the most widely spoken language in the world as of 2022.. Writing an article in English may give you a potential audience size of 1.1 billion readers. However, if you offer a language option for readers to view your content in Spanish, for instance, you can increase your potential readership by another 500 million.

Translation is more than conversion in language. It’s an opportunity to expand and diversify your audience.

3. Better brand image

Nowadays, inclusivity has become a norm in content creation. Offering your content in various languages creates a positive impact on your image.

This only applies, of course, if you provide proper translations.

4. Search engine optimization (SEO)

Effective content translations include specific keywords that native speakers would search on the Internet. This affects how well your content ranks in the search engine and how much traffic your website receives.

In addition, you can also convert translated text into subtitles for videos. Since “crawlers,” or online AI that indexes content, can only process text, this can substantially improve your SEO ranking.

To fully leverage translations and subtitles, you also need to provide downloadable transcripts for your readers. Besides being indexable by crawlers, transcripts can further increase the accessibility of your content by being easily shareable. This is especially the case if your transcripts also come in different languages.

If you want to take advantage of translations and transcriptions, use a transcription provider like TranscriptionWing that offers robust transcript and translation services that fit your content needs.

Where can you get translations?

Providing translations for your content is highly rewarding, but how do you get translations, exactly?

Here are three ways you can access translations for your content:

1. Do the translations yourself

Translating on your own is easier said than done. There are 3 main challenges you’ll face with this option:

  • Expertise - You need to be highly skilled in various languages if you want to make the most out of translations
  • Time - Translations can take a tedious amount of time to do. Even if you’re well-versed in the languages involved, you’ll experience moments when certain phrases or utterances are extremely difficult to translate to another language without significantly affecting the message
  • Energy - The skill of translation is very exhausting, as you have to be very accurate and meticulous with your grammar and vocabulary

2. Use translation software

Translation tools like Google Translate may come in handy if you need to translate a word or two. But when it comes to entire paragraphs or complex text, they can be incredibly limited.

Most translation software can only offer basic translations for phrases and paragraphs. Idiomatic expressions and metaphors, for instance, have complex imagery and context involved that current translation software are incapable of understanding or considering during translation. 

3. Rely on a third-party translator

You may be too preoccupied with content creation, market research, and other tasks to take up translation yourself. In addition, you also want to have the most accurate translation of your content to deliver a consistent viewing experience for your entire audience, regardless of language options.

Professional translation services can help you take advantage of translations without using up your own time and energy. They have expert translators who can effectively translate your content into other languages while retaining the original message and experience.

Plus, translation services like TranscriptionWing support multiple languages from various regions of the world. If you truly want to leverage the benefits of translation for your content, translation services are the way to go.

Use TranscriptionWing to Transcribe and Translate Your Content

The challenge now is to find the best translation service for you. Ideally, the best service provider can provide not only multiple language translation options — it can provide other tools like transcription and subtitling services to help you take your content creation up a notch.

TranscriptionWing offers various tools and services that help content creators, researchers, students, and others achieve their content goals. Besides translation services, you can enjoy custom-tailored transcriptions, meeting minutes, machine transcript clean-up, and subtitling services.

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