Case Studies

Some people think machine-generated transcriptions might be the ultimate time-saver, especially for projects that require a lot of effort and hours, such as a research study. They can offer quick accessibility to text of the spoken word to those who need it super fast. The problem is that AI transcripts…

CHALLENGE: Little time, lots of research! A marketing research company came to us with a need to analyze 60 IDIs in a very short period of time that their current transcription resource could not handle. They were conducting in-home studies about a new product. Their goal was to be able…