Discover valuable insights without having to scramble in between moderating a discussion and taking notes.
Focus Group Transcriptions
Facilitating various interviews and focus groups? A focus group moderator will typically spend his/her time asking questions and observing the free, interactive discussion that occurs. With TranscriptionWing, you can discover valuable insights without having to scramble in between moderating a discussion and taking notes. Availing of verbatim transcripts can allow project managers to gather information without having to listen to hours and hours of audio.
Qualitative research through focus group may suffer from several biases however, and experimenter’s bias is perhaps the most recurring one. Avoid experimenter’s bias and misunderstanding of data from hurried note-taking. With focus group transcriptions, comments and nuances are captured verbatim that ensures nothing gets lost or misinterpreted. This can go a long way in helping you analyze the correct information.
With TranscriptionWing, you can rest assured your market research transcriptions are well taken care of. We enhance our documents with our one-of-a-kind complimentary feature called ListenLink™. Areas of audio that may contain crosstalk, laughter, background noise, is unintelligible or inaudible, are identified within the transcript and can be accessed through a link in the completed transcript. When clicked, the link instantly plays the corresponding segment of the dialogue (an internet connection is required). The reader of the transcripts is then able to listen to that specific portion of the audio instantly to ensure no comment is left behind nor does a researcher have to spend time looking for that portion of the audio file!