Expert Market Research Transcription Services

Turn your focus groups, IDIs, and qualitative audio into accurate, searchable text that reveals valuable consumer insights. Secure, fast, and built specifically for market research teams. We are affiliated globally with over 200 marketing research firms.

We are experts in providing market research transcriptions

Transcribe one-on-one interviews or focus group discussions with multiple participants
Customizable transcript format based on client template
We can remove PII for added client/subject security
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Focus on leading your research interviews and focus groups instead of taking notes.

You can rely on our expert TranscriptionWing team, focused on accuracy and quality, to provide your transcriptions on a delivery schedule that works for you. Take advantage of our ListenLink™ feature to review specific statements that require clarification.
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What is Market Research Transcription?

Market Research Transcription is the expert conversion of qualitative consumer audio—such as focus group discussions and mobile surveys—into searchable, structured text. It allows insights directors and brand strategists to identify patterns, sentiment, and "aha" moments within hours of a session.

Built for All Qualitative Market Research Methodologies

1

Focus Group Transcriptions

We capture every detail despite background noise or crosstalk, ensuring "who said what" is clearly identified.
2

In-Depth Interviews (IDIs)

Verbatim or clean-read formatting for one-on-one sessions, perfectly capturing customer sentiment and nuances.
3

Community Platforms (MROCs)

Rapid transcripts for video diaries and online community boards, allowing moderators to synthesize contributions across weeks of activity.
4

Usability & Product Testing

Time-stamped text mapped to user videos, capturing spontaneous feedback and behavioral cues.

Why Insights Teams Choose TranscriptionWing

Excel Transcripts for Analysis

Our Excel Analysis Grids allow researchers to view responses from multiple participants side-by-side in a single sheet. This eliminates manual copy-pasting and accelerates your report-writing phase.

Strict Enterprise Security & Data Compliance

Your data is protected by NDAs, encrypted pathways, and strict alignment with HIPAA, SOC 2, and GDPR regulations.

Flexible Formatting (Verbatim vs. Edited Clean Text)

Choose between strict verbatim (capturing umms, ahhs, and pauses for sentiment analysis) or clean-read summaries ready for corporate presentations.

Smart Speaker Diarization & Time-Coding

Effortlessly jump straight to specific quotes with integrated timestamps corresponding to your video and audio players.

Flexible Transcription Formats to Fit Your Coding Matrix

Intelligent Verbatim (Recommended for Readability)

Omit non-valuable verbal filler words (umms, ahhs, false starts, repetitions) to generate clean, readable data assets perfect for direct quoting.

Strict Verbatim (Recommended for Behavioral Analysis)

Capture every single sound, long pause, stutter, and conversational sigh. Essential for linguistic, psychological, or legal research analysis.

Some of Our Clients

Frequently Asked Questions

What is market research transcription?
The process of converting qualitative audio or video recordings from customer interviews, focus groups, and field tests into highly accurate written text for downstream analysis.
Do you offer verbatim transcription for sentiment analysis?
Yes. We provide strict verbatim options that include every utterance, non-verbal sound, and pause to ensure researchers don't lose the true context or emotion behind consumer feedback.
How do you guarantee data security for proprietary studies?
(Detail encryption, secure server storage, and willingness to sign custom NDAs/MSAs).

What Our Clients Say About Us

Free Recording Service

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